A Closer Look at the Jaguar Symbol
Known for high-performance luxury and a sleek design ethos, the Jaguar name carries prestige here in Scottsdale and the world over. In fact, the brand’s leaping jaguar emblem is one of the most memorable of any automaker. Join Jaguar North Scottsdale for a deep dive deep into the history of the Jaguar logo! We’ll explore the evolution of the Jaguar symbol, the rise and fall of the Jaguar Leaper hood ornament, and more.
History of the Jaguar Logo
- The history of the leaping cat Jaguar logo begins in 1935 with the SS Jaguar, an early sport sedan produced in 1935 — and the first model to bear the big cat’s name. However, its logo was actually a badge with the text “Jaguar” and a bird’s wings and tail. The legendary Leaper wouldn’t turn up until 1945 on another model, the 2.5l Saloon.
- After the Jaguar name was adopted in 1935, the bird wings on the badge evolved into a roaring jaguar face on a red and silver background. That’s how it appeared in 1945 when the distinctive 2.5I Saloon was introduced, but it was felt that a more dramatic and powerful Jaguar logo was required to mark this major turning point in the history of Jaguar design.
- The feline grace of the leaping Jaguar emblem was designed to convey the brand’s core values: “grace, elegance, performance, power, and the ambition to leap forward.” But that didn’t spell the end for the roaring jaguar face, which is still found on the grille of Jaguar vehicles.
- New Jaguar vehicles feature a silhouetted badge-style version of the leaping Jaguar symbol, a sculpted relief in silver, metallic grey, and black on a white or black background. Stay tuned for the next section, where we’ll explore the curious decline of the Jaguar hood ornament.
What Happened to the Jaguar Hood Ornament?
The history of the Jaguar logo is tangled up with the disappearance of hood ornaments at large. A number of factors caused the switch from free-standing Jaguar emblem to bas-relief badge:
- 1968 — With the passing of the federal seat belt law, automotive design shifted its primary focus from aesthetics to safety and aerodynamics.
- 1980’s — Theft of hood ornaments became more common, since many began to wear them as necklaces! Steep replacement costs decreased the prevalence of hood ornaments in automotive design.
- 2005 — Citing pedestrian safety, European Union safety regulations required hood ornaments to collapse, bend, or fold away in the event of a frontal collision. To simplify production, the Jaguar emblem hood ornament was removed altogether.
Experience the Power and Elegance of a Jaguar Today
Now that you can fully appreciate the Jaguar emblem, it’s time to discover the dynamic grace of a Jaguar luxury sedan or SUV in Phoenix! Browse our extensive inventory to find your favorite new Jaguar, and then contact us to start exploring the ways you can upgrade your drives from Phoenix to Peoria. Apply for financing online to get started today.
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